The bet.
Delivery-drone logistics is already solved — Amazon, Wing and Zipline have flown for years. The unsolved problem is human: getting people to actually want one overhead, and getting a town to allow it. A delivery is paid twice — in money, by the merchant, and in permission, by the city and the people below. In Europe, permission is the scarce currency, and it isn't bought with payload. It's bought with the experience: the sound, the size, the movement, the eyes.
Creatures, not robots.
So MaxFly is built like a small living thing, not a machine. Eyes on a screen that look around and pay attention as it lands. A voice designed on purpose — a low rumble, not a shriek. Flight paths that curve, anticipate and slow down near people. It delivers by winch: the parcel comes down on a line while the creature stays up, visible, out of reach. Small on purpose, too — every gram is a decibel.
A machine you accept — not a robot you put up with.
target · v1
- 1 kg payload, in a reusable container
- ~55 cm and 3–3.5 kg all-up — small enough to be welcome
- 5 km per flight, 10 km across a hub network
- winch drop, so it never has to land on you
- eyes, a designed voice, organic motion
Where it stands.
V0 is flying. It's a validation platform, not the product yet — a 7-inch open-prop frame on a Pixhawk 6C Mini with long-range radio and GPS (the build above), assembled in June and flown across dozens of flights, two crashes and a battery-resonance gremlin included. Alongside it, the software runs in simulation: the creature itself — an eight-emotion face engine and an organic-motion model — and the ground network behind it, under the names Kepler, Polaris and Vega. The hardware eyes, the speaker and the ducted body come next.
Founded in Charleroi, June 2026. My project of the moment — and the one I'd bet on.